December 2008
7 posts
4 tags
Marketing quote of the day
David Simon, creator of hit TV series The Wire: There’s an obligation to be entertaining, but if all you are is in entertainment, then shame on you. He says that in relation to the compelling nature of truth in story-telling. I was saying something similar to Jules as we wandered around Sydney on Tuesday looking for a place to eat, the idea currently rattling around in my head being if our...
5 tags
I aorde tihs
Via bad banana blog.
15 tags
Strategy | Intent | Persistence (and tigers and...
Digital strategy is a business decision, not a marketing decision. That doesn’t mean your marketing team shouldn’t be in the room, it means everyone else should be there with them. Julian Cole wrote a piece a few months back saying “Don’t trust an agency with your digital strategy.” It does then beg the question (if I may, for a moment, speak client-side) “Then...
12 tags
Social capitalism
I have an obscene habit of opening tab after tab after endless tab until Firefox starts to resemble an attempt to learn about everything there ever was to know. People spend their time playing Six Degrees of Kevin Bacon, I can get you from Miami Art Basel to Dave Eggers talking about after-school-learning projects (watch that by the way, it is amazing) to NASA’s space imagery without...
8 tags
More than skin deep
Image by Capitan Giona via Flickr So a while back I got up on a high horse (I know I know, say it isn’t so) about story-telling in advertising. I identified the three ways stories get told in advertising, and was making a case for the third way (giving your consumers tools to tell their own stories) as being by far the most powerful. I want to get side-tracked for a second on this and look...
7 tags
Creative Is Not A Departure
(Yes I have been waiting to use that) It is with great pleasure and some trepidation (along with a dash of in difference and a sense of humour) that I announce a shift of not the blog this time, but the person behind it (one of them anyway, you guys on the comments are doing brilliant work all your own). 11am on December 26th I will board a flight which will land 28 hours later in Toronto,...
3 tags
Draw a line
When making a decision, you can get there in two ways: You can define what you want. OR You can define what you don’t want. Now, those two things are not the same, and one is far more limiting than the other. Take a look at the two, odds are your natural reaction will be the same as everyone else’s. It’s unfortunate for us, but human nature is to go with the first option and...