While it’s a report from eMarketer who are hardly unbiased, their latest study has the web receiving 25% of people’s time each day but receiving only 19% of marketing dollars. TV is even with 43% on both counts, but newspapers come out the clear winner, with just 5% of people’s time spent each day but 17% of advertising dollars. As your friend and mine Alan points out, this has two sides: one suggests newspaper executives have done an excellent job of keeping that much revenue in-house:  This is good news for newspaper publishers because it proves that they have done an excellent job to date of convincing marketers of the value of their medium. Conversely, it begs the question why they’re receiving so much spend when the attention of the masses is clearly being focused elsewhere.
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While it’s a report from eMarketer who are hardly unbiased, their latest study has the web receiving 25% of people’s time each day but receiving only 19% of marketing dollars. TV is even with 43% on both counts, but newspapers come out the clear winner, with just 5% of people’s time spent each day but 17% of advertising dollars.

As your friend and mine Alan points out, this has two sides: one suggests newspaper executives have done an excellent job of keeping that much revenue in-house: 

This is good news for newspaper publishers because it proves that they have done an excellent job to date of convincing marketers of the value of their medium.

Conversely, it begs the question why they’re receiving so much spend when the attention of the masses is clearly being focused elsewhere.

Source: newsosaur.blogspot.com

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