Found this thanks to your friend and mine Bud. He’s changing jobs soon and moving across the US, we at Swei Industries wish him nothing but the best of luck.
I’ve been feeling recently that TED talks themselves were becoming almost a parody of themselves, that we’d been to the show and seen the dance and now the DJ was just pressing repeat.
How wrong I was.
The chord this talk struck for me is entirely a personal one, and little to do with any sort of marketing or technology, except to say I am thankful I live in these times and have the opportunity to open my laptop as I make dinner and watch a talk like this. I struggle though to keep the self that thinks about technology and how things are changing and the self that writes music and muses on life separate. I’m not naturally built like that, but I recognise most of you are here for a discussion about things to come, not a chat about my Spingsteen-esque pop music. And that’s OK. For now anyway.
The key quote in this talk, if you haven’t watched it (and I really hope you will), is this:
And so I realized that I had a responsibility to more than just me, and that I was going to have to change. You know, we can do it. I was going to have to change. And I was afraid to change, because I was so used to the guy who only just walked. I was so used to that person that I didn’t want to stop. I didn’t know who I would be if I changed. But I know I needed to. I know I needed to change, because it would be the only way that I could be here today. And I know that a lot of times we find ourselves in this wonderful place where we’ve gotten to, but there’s another place for us to go. And we kind of have to leave behind the security of who we’ve become, and go to the place of who we are becoming. And so, I want to encourage you to go to that next place, to let yourself out of any prison that you might find yourself in, as comfortable as it may be, because we have to do something now.
I guess it’s time we were about doing that something.